Content Process

In order to set up good content, it is useful for each person to have a specific role that they specialize in. This way, each person will know exactly what to do.

We listed each step of creating an article below. If you are interested in any of these roles, visit our Sign up page.

Keyword research

Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines.


Comes up with the initial ideas for what to write so that the writers will have something to write about.


A researcher finds and gathers quotes from articles and websites related to the ideas that the content ideas team selected.


Writers take the research and the initial content idea and write an article about it.


Comes up with a title that is attractive and to the point for the article that the writers wrote.

Alternate titles writing

Creates alternate titles for the posts that may attract more viewers than the original title. We will use these extra titles in places linking to the article.


Excerpts contain one or more text segments from an indexed document. The segments generally include occurrences of the searched terms. The purpose of the excerpt is to provide key pieces of the document, and therefore, help you identify if the document contains the information you are looking for.

Image selection

Image selectors select the images that are to go on the post and add them accordingly.

Tagging and categorizing

The people who tag and categorize will create/edit tags and categories in order to keep our website properly sorted and easy to use.


Make sure that the content is written in a way that will get a good SEO rating. Without a good SEO rating, the post is useless.


A meta description is an HTML attribute on a web page that explains what the page is about. In other words, the meta description describes the page. You can see the meta description HTML code if you look at a website’s source code, but don’t let it intimidate you.

Grammatical edit

Grammatical editors will proofread the text and correct spelling, grammar, and punctuation errors, verify factual correctness of the information (such as dates and statistics), check text for style, readability, and adherence to editorial policies, and Arrange page layouts of photos, articles, and advertisements.


Reviewers are responsible for knowing everything that needs to be done before the blog post is posted, and either approve or reject it. If approved, you will pass it off to the publishers. Otherwise, you need to add a description of why you rejected it.

Scouting to find writers

Finding people that are willing and able to write for Kontent. To do this, you will need to get their contact info and send it to the HR department.

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