Content Format Categories

Kontent Network sites categorize content (posts) in a different way than most other sites. Most sites divide their content based on topic, but Kontent categorizes posts by “content format”. Content format categories include things like snippets, articles, and videos.

Topical categories provide little value to readers and confuse writers. Readers typically ignore them. Writers assign posts to several categories. Then the same post shows up in multiple places. Subscriptions based on topical categories make no sense. Readers give up and just look for interesting titles, or most likely, images.

Content format categories, on the other hand, provide real utility to readers. For instance, when signing up for mailing lists or subscribing to a feed, readers can choose which content format categories to subscribe to. Also, content format categories determine which posts make it to the homepage, sidebars, and “read more” sections. However, if you really want to divide your content by topic, we suggest using tags.


Snippets provide quick updates on rapidly developing stories, daily or weekly updates, progress reports, link blogs, quotes, words of the day, recipes, or social media style posts.

Description: Snippets never exist alone. They are always part of a series. You can find them in sidebars on the homepage or other archive pages with a title for the entire series at the top of the column and individual updates only separated by date and time of post.

Kontent often uses a series of snippets to cover news stories. This makes it easy to update as the story develops.

Images: They include images occasionally when relevant.

Audience: Snippets target readers who need to know everything about a specific topic as soon as it happens.

Frequency and Length: We target 10 to 20 snippets per day at 100 to 500 words each.


Articles answer a single question, present a new idea, argue one side of a debate, or review a single product, service, or resource.

Description: Great articles specify the intended audience at the start, customize the content for that audience, and link to content on the same topic targeted to other audiences.

Articles make it easy for readers to access the content that is relevant to them using tags based on interest, budget, and complexity preference. They can stand alone, but often work better grouped using carefully curated tags.

Articles cover a broad range of topics focusing only on the essentials while features seek to provide deep understanding.

Images: Articles should always have a large, featured image and a few smaller images to illustrate concepts as needed.

Audience: Articles cover a topic concisely for the average reader. Articles covering complex concepts provide links to content that will help younger readers to “catch up”.

Frequency and Length: We target 3 to 5 articles per day at 500 to 1000 words.


Digests consolidate information from all snippets, articles, and other posts on a given topic over the last week, month, or for very active topics, day.

Description: Digests convey the key concepts of each post in as few words as possible. They conserve words by using precise vocabulary and leaving out explanations, illustrations, and “interesting” details.

For each post on a topic, a digest includes a short version of the title which links to the full post followed by a summary. They sort summaries by importance rather than chronology and may only list the headline or skip posts entirely if they do not add value.

Digests may also act as tables of content on a particular topic with a focus on which audience each post addresses. They can even link to other sites for audiences not covered by internal posts.

Images: Digests should place any images from the original posts in a gallery at the end. They do not require a featured image.

Audience: Digests provide key updates for those who have limited time, and already possess the background knowledge needed in order to benefit from these summaries.

Frequency and Length: We target one digest for every 5 to 20 posts on a given topic. We may post digests daily, weekly, or monthly based on the average frequency of source posts. Summaries range from 20 to 40 words each for a total of 300 to 500 words.


Features cover topics in greater detail from multiple perspectives, answer multiple related questions, and reflect significant research or thought.

Description: Features include, in-depth research reports, guides, handbooks, essays, theses, and other long-form posts.

They may require specialist knowledge, or they may provide significant specialist knowledge in anticipation of future study. They should provide citations or documentation of original research. Some sites may also require peer review and intense editorial processes.

Features often kick-off or wrap up a series, but may just as likely stand alone.

Features seek to inform deeply on a few select topics while articles collectively cover every topic but in less detail.

Images and Layout: Features may use background images, sidebars, pull quotes, custom colors, and other layout options. They require a featured image at the least.

Audience: Features provide in-depth understanding for students and professionals that need evidence they can cite.

Frequency: We target 2 to 4 features a month and will likely schedule publication to maximize outreach and coordinate other content around each feature.

Length: Features provide value not through word count, but through the quality of research. Something as short as an infographic with a short intro might reflect weeks of research and development. That said, expect the word count to be greater than 1000 in most cases.


Series combine a post with a tag of the same name. This initial post introduces the series and contains links to individual snippets or episodes.

Description: Series group snippets, digests, and episodes to make it easy to view multipart content together and in order.

Series introduction posts have a title, description, and images related to the series as a whole. Below that, they either list all posts, or they link to seasons within the series. In the second case, the introduction post for each season has a list of individual posts.

Content for each post in the list may vary by site or series. Lists commonly include an image, title, synopsis, and date, for each snippet or episode.

Images: Series may use several large images or videos in the introduction post, but should have at minimum a featured image.

Audience: Series primarily serve regular viewers. Series introduction posts do not have ads. They focus solely on immersing viewers in the series and other site content.

Frequency: We aim to add 2 weekly/monthly podcasts or video series each year and 1 daily snippet series each month.

We will add series for news coverage on an ad-hoc basis if a particularly relevant story breaks. Kontent does not currently focus on news. So we do not have goals in this category.

Length: We target 100 to 300 words for introduction posts.


Discussion posts on Kontent Network begin with high-quality, well-researched, curated, and edited questions.

Description: Anyone can ask a question, but before we post it, we check a few things. First, we make sure the question has not already been answered satisfactorily online. Next, we make sure that it is clear. Then we add in any relevant information to narrow the focus to the key issue.

After posting the discussion starter we encourage readers to answer in the comments. We then combine the answers to come up with the best composite answer possible.

Discussion types include how-to questions, surveys, and opinions. They can even ask follow-up questions about which answer from another source applies best to a given situation.

Images: Discussions should always have a featured image. Include additional images to help clarify questions.

Audience: Discussions help anyone with a question that needs special attention. If you have a problem… if no one else can help… and if you can find them… maybe you can hire… The Kontent Team.

Frequency and Length: Questions are a dime a dozen, but editors and researchers are hard to come by. Only the best questions will make it on the site. We will get them up as fast as possible. We have not set a minimum or maximum length, yet.


Episodes embed or link to, individual video and audio files.

Description: Episodes provide a short description for each recording along with other helpful metadata. Some sites may also include transcripts.

Episodes only need a title, link, and image. Descriptions, synopses, transcripts, and other metadata make it easier for people to find episodes in search engines.

The general editor will decide what content to require for each series.

Images: Episodes require at least a feature image. Additional clips from videos and informational images increase traffic through several channels.

Audience: Episodes primarily provide information for those who prefer to listen, usually while doing something else. However, Kontent Network aspires to put the visual portion of the video to good use. We prefer videos that teach by showing not just talking.

Frequency and Length: We aim to launch two new weekly/monthly series each year.

Content Briefs:

Content briefs outline all of the details writers and other team members need to create a great post.

Description: Content briefs are unique among content formats. As a matter of fact, you rarely see content briefs published publicly anywhere else.

Kontent Network publishes content briefs to encourage potential writers to start writing. Content briefs give them everything they need to write top-notch content quickly.

Images: Not required or even helpful.

Audience: Writers, editors, and resource gatherers at Kontent Network.

Frequency: We aim to produce 30 to 50 content briefs per week.

Length: Long enough to adequately answer all of the questions in the template.


Keyword research results are posted privately to inspire new posts.

Description: Kontent Network works in public most of the time. However, keyword research includes a high density of data that is not ours to share.

Images, Audience, Frequency, Length: N/A


Each site should only have these content format categories. Each post should only belong to a single category. If you need to group content in any other way, use tags.

If you think we need new content format categories, let us know. Specify how the new category differs from the rest using the format above.

Like our unique way of categorizing content? Join our team and experience it firsthand!

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