Content Format Categories

Kontent Network sites categorize content (posts) in a different way than most other sites. Most sites divide their content based on topic, but Kontent groups by “content format”. Content format categories include things like snippets, articles, and videos.

Topical categories provide little value to readers and confuse writers. Readers typically ignore them. Writers assign posts to several categories. Then the same post shows up in multiple places. Subscriptions based on topical categories make no sense. Readers give up and just look for intersting titles, or most likely, images.

Content format categories, on the other hand, provide real utility to readers. For instance, when signing up for mailing lists or subscribing to a feed, readers can choose which content format categories to subscribe to. Also, content format categories determine which posts make it to the homepage, sidebars, and “read more” sections. However, if you really want to divide your content by topic, we suggest using tags.


Use snippets for quick updates on rapidly developing stories, daily or weekly updates, progress reports, link blogs, quotes, or social media style posts. Include images occasionally when relevant.

Snippets never exist alone. They are always part of a series. You can find them in sidebars on the homepage or other archive pages with a title for the entire series at the top of the column and individual updates only separated by date and time of post.

Sites typically produce 10 to 20 snippets per day at around 100 words each.

Snippets target readers who need to know everything about a specific topic as soon it happens.

Processes for each snippet

Writer: find sources, write, polish, SEO edit
Content Editor: review, reject, tag

Processes to set up a series

Seo Editor: research keywords, title the series, communicate series’ seo strategy
Writer: pitch new series or choose from provided content briefs
General editor: approve pitch or write content brief


An article, by Kontent’s standards, is probably the first thing you think of when you think of a blog post. It’s a long-form, well-thought-out, researched piece of content usually with at least 300 words. Typically, 3-5 articles is the goal for each day. Some ideas for possible sub-categories names are: thought pieces, long-form, comparison reviews, resources, etc. For reviews, do them first as a series of posts, then you can combine reviews for a certain product together later, or just group them together by a special tag.


Digests are for those who have limited time, but who want to seem “informed”. Posted 1-5 times a week, they are usually at least 100 words long. It could be a summary, word of the day, or a collection of the most popular memes that keep you up-to-date without wasting your time. Other things you could call them: digests of memes, social, external content, brain-builders, word of the days, etc.


These are basically articles, but ones that you want to come back to and refer to, like recipes and how-to’s. These are usually at least 300 words, written when needed, and kept readily available. Grouped by tags for now, but eventually by custom taxonomies. Some possible alternate sub-category names are: how-to’s, recipes, guides, etc.


Series are exactly what they sound like. Like a TV series or an online course, this is a series of posts. Posts in this category have a title, description, and images that are related to the series as a whole. They will have links to individual posts or to seasons that link to posts as appropriate. Some examples of alternate sub-category names: stories, “TV” series, courses(LMS), podcasts, etc.


I’m sure you know what a forum is, so we’ll get right into the details. Only writers or editors can start a topic, and each question is well thought out to guide the conversation. You can elevate comments/replies to post level as appropriate. A key feature of Kontent forums is that insightful replies will be added to the end of the post body as quotes. We may add software to make this easier eventually. Alternate sub-category names: conversation starters, forum, your thoughts, etc.


Media is images, videos, podcasts, and other such things. It typically has an excerpt, transcript, or other text versions of the content. Some possible sub-category names: web stories, videos, photos, memes, podcasts, etc.

Technical notes:

Each site should only have these seven categories as top-level categories but may have as many sub-categories under each category as needed. Do not put posts directly under a category that has sub-categories. Consider creating a sub-category with the same name if needed to keep all posts in leaf nodes. Assign posts to any number of tags, one and only one category.

Interested in our unique way of categorizing content? Join our team and experience it firsthand!

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