• Our Approach for Questionable Topics

    Our Approach for Questionable Topics

    Questionable topics involve nearly all the things you might find listed in a site’s Community Guidelines—all the things you are told not to talk about. All those many things that might offend, for reasons other than controversy. Most of these things, if used wrong, could be extraordinarily bad. But, surprisingly, if done right, you could obtain great value from them.

    For example, the Bible would go against nearly every rule in almost any set of community guidelines in existence. With its mentions of hell, entrails, demons, and sex, you’d be in for a whole lot of trouble. But… it also happens to be the most valuable book in existence.

    You may also write a story of change and growth in a character’s life. By necessity, you’d have to mention the evil way a character used to live. That may include content that is disturbing to some.

    Offer Value Through Questionable Topics

    It all boils down to one question: Why are you including questionable content? If it’s just for a thrill, or to intentionally disgust or offend someone, it’s probably not useful or necessary, and will not be allowed. The idea is to offer value through your questionable content. Sometimes questionable content is necessary to understand what is going on, to offer a valuable perspective, or to help people. Nevertheless, questionable or not, you should be writing content that provides value.


    Before writing content on or including questionable topics, consider your audience. Who are you writing this for? Will they appreciate what you have to say about it? For example, children will not enjoy reading, and their parents will never approve of them reading a theological treatise on demon possession. They just won’t. 

    Be careful not to write content that will offend your audience. Be even more careful not to write content that encourages your audience to judge others. And be careful that your content has sufficient warning so you do not offend people outside of your audience. And remember, some things just shouldn’t be said. There is no measurable rule we can set on this. 


    If you have written questionable content, we will probably add tags (e.g. Contains swear words, sexual content, violence, etc.) to the post before publishing. This way, readers can avoid content that is disturbing to them. 

    However, some of our editors may have an issue with some questionable content themselves. We encourage you to add a warning at the beginning of your submission so we can assign your submission to editors who are prepared for this.

    We Have the Right to Remove or Refuse to Post Questionable Content

    This approach may seem arbitrary, but it gives you the flexibility to say what you need to say. At the same time, we have the right to remove content that is offensive or inappropriate for the target audience. It is your content, but we still have to control what we post on our sites.

    As we said in our post on Controversial Topics, this is not an attempt to limit free speech. You are free to write whatever you like on your personal site and even link to it from a Kontent site, as long as you make it clear that the link is provided for reference and is not an endorsement.

    Does this approach to questionable content interest you? Maybe you’d like to work with us? Join us!

  • SEO and Readability Basics for Writers

    Google is trying its very best to bring quality content to the searcher. It ranks URLs by the one it thinks will be the best for the searcher by using algorithms. This means that one of the best and most important ways to bring your site to the top is to create quality content that is targeted toward your audience, using words your audience is searching for, and answering the questions that your target audience is asking. However, there are lots of other things that could help a lot with SEO.

    Additionally, your article needs to be readable. Thankfully, Yoast includes a “Readability analysis”. This helps you figure out what to edit to make your content more readable and easier to comprehend.

    Simple Process for Creating SEO-friendly Content:

    Simple Four-Step Process

    Let’s start simple. What is a four-step process for creating a post that ranks highly in the search engine results pages(SERPs)?

    • First, search for your keywords using something like Moz’s Keyword Explorer
    • Then you can find out which pages are ranking the highest for your keywords.
    • Take a look and see what’s so great about their content.
    • And last of all, create content that’s better than theirs. This may take a little more time and effort than you intended, but it’s worth it.

    Other Ways to Rank Higher

    Now let’s look at a few other things that you, as a writer, can do in your post to help it rank higher.

    • Good formatting: makes your post more likely to be able to show up in featured snippets that are above all the other results as well as making your post more attractive to visitors. Good formatting can mean things like structuring your posts (using H1s, H2s, Title tags, etc.), bolding and italicizing as you see fit, breaking paragraphs, and basically formatting everything in a way that makes it easy for computers and humans to read.
    • Add pictures. Just one picture at the top of your post can make your post look way more professional, and less like a boring form or Terms of Service. Graphs and screenshots throughout posts can also help to make your point easier to understand. Remember, Google’s goal is to bring people the content they want to find. The better your content the more likely it is to be found. Google takes into account both the number of clicks on your page and the time spent on it when ranking.
    • Links, links, links! Internal links are important to encourage people to explore your site, stay on it longer, and find more great content. It is also incredibly important for crawlability (I’ll write a post on this later) and ranking. Google decides how important a page is by measuring the number and quality of links pointing to it. That means that you need to have others linking to your site as well as linking to your own site internally.
    • Keywords. Use keywords throughout the post, but don’t overdo it. Don’t forget to do keyword research (And I’ll also make a post for this eventually) before you write your post.
    • rel=canonical. When using duplicate content, Google encourages the use of a rel=canonical tag
    • Discovering what questions people are asking in your space — and adding those questions and their answers to a FAQ page — can yield incredible organic traffic for your website.


    • Write headlines that are clear, interesting, and make use of keywords.
    • The closer to the front of the title tag your keywords are, the more likely a user will be to read them, and the more helpful they can be for ranking.
    • On average, search engines display the first 50–60 characters (~512 pixels) of a title tag in search results.
    • It can be a good idea to end your title tags with a brand name mention because it promotes brand awareness and creates a higher click-through rate among people who are familiar with your brand.

    Yoast SEO Analysis

    Yoast SEO Icon

    If you click on the Yoast Icon as shown above, then a menu will pop up on the right-hand side. Click on the dropdown titled “SEO analysis” with a colored dot next to it. Your goal is to make the dot turn green. You can do so by improving your SEO rating. Scroll down to where it says “Problems”, and it will show a list of things that you could do to improve your SEO rating.

    These are the possible problems that you could have in the SEO analysis:

    • Internal Links: Every post should have at least one internal link. Internal links are links that are to another page within the same website. For example, if you are writing on HomeChurchLife.com, you need to link to another site on HomeChurchLife.
    • Keyphrase length: Click on the arrow at the bottom-right of the page to open up the SEO area, then scroll down and enter a “Focus keyphrase”. This keyphrase should be somewhat short. In fact, it could even be just one word.
    • Meta description length: Meta descriptions should be 106-141 characters long. You can write a meta description by scrolling down to the SEO area and entering a meta description in the field below the title “Meta description”. Underneath the text box, there will be a bar that starts filling up, and once you put enough words, it will turn green. However, if you put too many, it will turn red again. Try to get green if at all possible.
    • Image Keyphrase: Click on an image, then the gear in the top-right corner, then in the box titled “Alt text”, then type in a description of the image. This is so that screen readers can “read” the images. Also, if an image doesn’t load, it will show the alt text instead.
    • Outbound links: Outbound links are links that link to a page outside of the website that you are using. That means that you can use any link off the internet. It also means that citations will count as well. You could also link to other sites within Kontent Network (e.g. HomeJobLife.com, FailOops.com, Buhkhub.com, etc.), and it will count as an outbound link as well!
    • Images: Every post should have an image. This could be an image in the post or simply a featured image. You can add a featured image by clicking on the gear in the top-right corner, then scrolling down to “Featured Image” and following the steps there.
    • Text length: Every article should be a minimum of 300 words long.
    • SEO title width: As mentioned above, the title width is usually about 512 pixels, which should add up to about 50-60 characters. It is fine, however, to have it shorter than that. It only has to be a few words long.

    Readability Analysis

    There are many ways that you can make your content more readable. However, if you are good enough, you may not have to change anything. To get to the analysis, click on the Yoast icon then scroll down to “Readability analysis”.

    In this article, the only problem is the “Subheading distribution”. It has three sections that are more than 300 words. However, it is fine because that is the only error on the site, so the readability analysis is still good overall.

    The possible problems are:

    • Subheading distribution: All sections should be less than 300 words if at all possible. In other words, you should have an H2 or H3 every 300 words or less.
    • Flesch Reading Ease: If you have this problem, it basically means that your content is using too many big and difficult words that may be hard for some people to understand. If you run into this problem, try using a narrower vocabulary.
    • Passive voice: Passive voice is talking about the form of your sentences. It is when “something happens to something”, rather than “someone doing something to it”. For example, a passive voice would be, “the door was opened by someone”, whereas an active voice would be, “someone opened the door”.
      A more tricky example would be “The better your content the more likely it is to be found.” Yoast would mark that as passive because of the “it is to be found”. It is “being found”, not “someone finding it”.
      Yoast wants at least 90% of your sentences to be active, so it is fine if you leave some passive if it makes it more clear. If you want to read more about passive and active voice, check out this site.
    • Consecutive sentences: If you have more than two sentences that start with the same word, it gets kinda redundant. For that reason, Yoast penalizes you for having too many “consecutive sentences”.
    • Paragraph length: In order to have good readability, each paragraph needs to be less than 150 words.
    • Sentence Length: You shouldn’t have too many sentences that are longer than 20 words. If you do have too many, Yoast will give you an orange or red dot in the readability analysis to let you know.
    • Transition words: Transition words are words like firstly, however, therefore, for instance, but, etc. In order to get a good readability score on transition words, at least 30% of your sentences should have transition words. For an okay score, you need only 20%. However, you should always aim for a good score rather than just okay.

    If you have any more questions about how to use WordPress, check out our article on How to Use WordPress as a Writer for Kontent.

  • How to Use WordPress as a Writer for Kontent Network

    Within WordPress, all that the writer is going to be using will be within the “Posts” tab on the sidebar. Once you’re there, you have the option to add a new post or edit a previous post.

    WordPress posts page

    Adding a New Post

    To add a new post, click on the blue “Add New” button at the top of the page by the title “Posts.”

    Managing a Post

    If you hover over a post, you have four options:

    1. Edit – Open the edit page so that you can make any edit.
    2. Quick edit – Allows you to quickly edit the title, publication date, author, etc.
    3. Trash – Delete a post (you may not delete others’ posts without their express permission).
    4. View post – Open the post.

    Writing an Article

    First of all, there are articles that are researched and ready to be written in ClickUp. Go to our article about How We Use ClickUp as a Writer so that you can learn how to get to that list. After that, Chose one of those and start writing using the research that someone else has already compiled. Alternatively, you could create your own idea on ClickUp, do the research, and write the article on your own.

    Check out our article on SEO and Readability Basics for Writers to make sure that your writing is SEO friendly and easy to read. When you are done writing the initial article and it is ready for review, make sure to add a category. You can do so by clicking on the gear in the top-right corner -> post -> categories -> check the box that goes with the correct category according to our Content Format Categories.

    After the article has gone through all the steps stated in our ClickUp guide and you are ready to publish, click the blue “Publish” button at the top twice.

    Congrats! You have learned how to use WordPress as a writer!

  • How We Use ClickUp as a Writer

    ClickUp has many features that are really easy to use. The purpose of this article is to show you how you, as a writer, will be using ClickUp to be able to track time and work with fellow writers to make a big collection of useful content.


    Our primary source of communication will happen in the built-in chat system in ClickUp.

    Getting to a workspace

    On the sidebar click on Spaces -> Shared with me -> Content (this may not be there for you) -> [The workspace you want to work on (you may only have one.)]

    Locating the chat area

    Navigate to the site workspace that you want to communicate in (e.g. KontentNetwork, HomeJobLife, etc.), then in the header click on the button with the hashtag and the name of the workspace.

    Using the chat area

    Once on the chat page, click on the text box at the bottom, type out your message, and send the message. If you want to edit a message, click on the pencil* in the top right corner of the message box then edit away. If you want to delete it, click the ellipsis* in the top right corner then “delete.”

    *You will only see the pencil and ellipsis if you are hovering over the message.


    Many writers will not have folders, but those who do should only have one and it will be called “Content.” This folder is basically a folder full of workspaces for all our sites. There will also be a chat space for that folder where you can discuss content as a whole rather than just on a specific site.

    This folder will appear in the sidebar at a higher level than the site workspaces.


    Status types

    New Idea

    This is the beginning of all new posts. When someone comes up with a new idea, they create a ticket and put it here.


    If there are ideas in the “New Idea” section, you can go ahead and start doing the research for this article. Before you start researching, however, you need to change the status to “Researching” and assign the task to yourself.

    Any research you do should be stored within the task. In order to do that, click on the task that you want to research and there will be a section to put a “description,” but we will be using this area for research and notes instead of a task description. There’s also a “comments” section on the right where you can comment on others’ work or communicate with other members of the team about that specific task.

    Once you finish researching for the article, move the task to the “Ready” status.


    This status is to indicate that it is ready for writing.


    Find a task in the “Ready” section that you would like to write and change the status to “Writing” and assign it to yourself. After that, you can start writing based on our [writing guidelines] (need link). Most of the resources that you need for writing the article should be in the description of the task. Once you are done writing, move the task to “Needs Content Review.”

    Needs Content Review

    This status indicates that the article needs to be reviewed.

    Content Reviewing

    Change the status to “Content Reviewing,” assign the task to yourself, and start reviewing. In this review, you should make sure that it follows all of our [writing guidelines] (need link), is properly cited, has no plagiarism, complies with Yoast’s readability and SEO analysis, and is altogether a good post. After you have checked it, move it to either “Rejected” or “Approved.”


    If there is any reason that the post isn’t ready for publication and you cannot easily and quickly fix it, set the status to rejected, and in the comments put a reason why it was rejected (remember that this post will still have to go through polishing and final review). You can access the comments by clicking on the task, and the comments section will be on the right-hand side.


    If you did your content review and it passed all your checks, change the status to “Approved.”


    Find an “Approved” task, change the status to “Polishing,” and assign the task to yourself. In the “Polishing” stage, you’re looking for grammatical and punctuation errors, and any small critique that you have on the post to make it just a little better.

    After the polishing, change the status to “Needs Final Review.”

    Needs Final Review

    This status indicates that this post is complete and only needs a final review before publication.

    Final Reviewing

    Change the status to “Final Reviewing” and assign the task to yourself, then do one final review. At this point, the post shouldn’t need any editing, but your goal is to figure out if there is anything wrong with it.

    Once you finish reviewing, publish the post and move the task to “Closed.” Congratulations, you have completed a post!


    This is where published posts reside.

    Using statuses and Assigning tasks

    How to change statuses

    All the way on the left-hand side of a task is a colored square that indicates the status. To change the status, click on the square and choose the status that you want to change it to.

    Assigning a task

    On the task that you want to assign to yourself, click on the assignee button then pick the one that says “Me.” To unassign yourself, repeat the process, but unselect yourself instead of selecting.

    Alternatively, you can hover over the task and press the “M” key, and it will assign or unassign you from the task.

    Time Tracking

    Start a timer

    Time tracking is a highly essential asset if you are planning on getting paid for your work because we pay you by the hour. Thankfully, ClickUp has a built-in time tracking feature that makes it really easy to track time. To do so, navigate to the task that you want to do, and click the green play button on the right-hand side of the task.

    Add a note

    If you want to add a note to your timer, click on the numbers on the timer, and type in your note.

    Stopping a timer.

    Hit the red stop button that took place of the play button to stop your timer (pretty self-intuitive, right?).

    Different Views

    ClickUp comes with many views, but we have three that we currently use. The views will show up in the header, where you can choose which one to use.

    Screenshot from ClickUp: Shows the different views in the header.

    List View

    List view is the ClickUp default and also what we have been using for this guide.

    Screenshot from ClickUp: Shows the list view.

    Board View

    Board view is more like Trello, making it more intuitive for some.

    Screenshot from ClickUp: Shows the board view.

    Chat View

    The chat has been renamed to match the workspace that you are in, but it will always have a “#” as a logo.

    Screenshot from ClickUp: Shows the chat view.


    ClickUp by default will send you a bunch of emails notifying you about changes in the app, so I would suggest personalizing your notifications. You can do so by clicking here, or by going to “Notifications” in the sidebar, clicking on the three dots in the top right corner, then clicking “Setting.”

  • How to Brainstorm

    When you have a problem and no idea how to solve it, you need a brainstorm!

    A brainstorm is a special type of meeting where every idea no matter how crazy is welcome and invited. We use brainstorming to find creative solutions to complex problems.

    An idea as crazy as shooting the hostage may lead to the perfect idea for getting more customers.

    To make a brainstorm pour down thousands of great ideas you need a few things:

    1. People: Gather a diverse group to get lots of ideas flowing.
    2. Place: Make sure everyone can hear other people’s ideas so they can build on those ideas.
    3. Problem: Clearly state what the problem is without putting limits on what counts as a valid solution.
    4. Prior attempts: Share anything you have tried and why it did not work.
    5. Patience: Wait until the end of the meeting to evaluate ideas. Avoid exploring any single idea for too long.
    6. Positive reinforcement: The craziest ideas lead to the best solutions. Encourage craziness.
    7. Participation: Make room for less talkative members to present the ideas you would never have thought of, the ideas that drove you to brainstorm in the first place.
  • On-Boarding Guide


    ClickUp is the platform that we use for an organized todo list, time tracking, communication, and pretty much anything. We will invite you to ClickUp, which will send you an email, which will give you access.

    How we use ClickUp

    Time Tracking

    ClickUp has a wonderful integrated time tracking system, that is really easy to use, enabling us to know how much time you worked, so that we know how much to pay you.


    Our primary communications will be happening within ClickUp chat in the “Support” and “Content” folders.


    You’re looking at it.Wordpress is what we use to host our website, and you need access to that in order to add posts to our website. We will invite you, you will receive an email so that you have access.