• Our Approach to Controversial Topics

    "Rock'em sock'em robot... " NOT our approach to controversial topics.
    Rock’em sock’em robot… Or how we settle arguments” by betsyweber is marked with CC BY 2.0.

    Kontent has plenty of room to cover controversial topics from a variety of positions and approaches across different sites. Some sites may be exclusively conservative or liberal. Others may target a centrist audience or avoid controversy altogether. However, we do not expect all sites to avoid controversial topics. In fact, we encourage diversity of writers, audiences, and topics. However, we expect sites to present topics in ways that promote understanding rather than simply seeking to win an argument.

    This is actually a very pragmatic approach. We believe that conversion happens in private discourse. We also believe that public discourse is most effective in equipping people for those conversations. Part of equipping is understanding the other person’s viewpoint and starting place.

    Multifaceted, highly diverse viewpoints

    Any of hundreds of thoughts, opinions, and values may shape a particular view on controversial topics. It is only by understanding the background of the individual that you can present the particular ideas that will convince individuals to change their thinking.

    In recent years, writers have attempted to convince everyone with a single wall of text. That wall of text then gets attacked from all sides and never convinces anyone. Public speeches and even books in the past could address a large but fairly homogenous audience with the same points and approach with great success. Those days are gone. What could be achieved through broadcast in the past must now be done in individual conversation.

    It is our goal to help all sides to understand other viewpoints. This way they can make informed decisions and have the information needed to convince others in private conversation.

    Understand, Inform, Explore

    So how do you most effectively promote a view that you believe in strongly when you do not know who you are writing to or who will be reading what you have written?

    Start by presenting the positive case for your view. Consider stating the intended audience for each point, or group points together that would be most convincing to each audience. Then do separate posts for each audience.

    Then address your opponents’ views as a series of unanswered questions rather than statements of what they believe and the dire consequences of those beliefs.

    We expect sites to present topics in ways that promote understanding rather than simply seeking to win an argument.

    Convince and Convert

    Carefully avoid using words, phrases, or images that alienate or mock your opponent. Our goal is to convert our enemies, not destroy or humiliate them. Mocking your opponent may make you feel better and provide entertainment for some, but it will not convince or convert your opponents and may actually increase the number of opponents you will have to contend with in the future. In short, mockery is unwise and will not be supported by Kontent.

    Similarly, Kontent will not support a call to arms or anything that encourages violence or drives a wedge between people groups. This is not an attempt to limit free speech. You are free to write whatever you like on your personal site and even link to it from a Kontent site, as long as you make it clear that the link is provided for reference and is not an endorsement.

    Join Us

    Interested in working with us? We love different and interesting points of view! Join us!

  • Content Format Categories

    Kontent Network sites categorize content (posts) in a different way than most other sites. Most sites divide their content based on topic, but Kontent groups by “content format”. Content format categories include things like snippets, articles, and videos.

    Topical categories provide little value to readers and confuse writers. Readers typically ignore them. Writers assign posts to several categories. Then the same post shows up in multiple places. Subscriptions based on topical categories make no sense. Readers give up and just look for intersting titles, or most likely, images.

    Content format categories, on the other hand, provide real utility to readers. For instance, when signing up for mailing lists or subscribing to a feed, readers can choose which content format categories to subscribe to. Also, content format categories determine which posts make it to the homepage, sidebars, and “read more” sections. However, if you really want to divide your content by topic, we suggest using tags.


    Use snippets for quick updates on rapidly developing stories, daily or weekly updates, progress reports, link blogs, quotes, or social media style posts. Include images occasionally when relevant.

    Snippets never exist alone. They are always part of a series. You can find them in sidebars on the homepage or other archive pages with a title for the entire series at the top of the column and individual updates only separated by date and time of post.

    Sites typically produce 10 to 20 snippets per day at around 100 words each.

    Snippets target readers who need to know everything about a specific topic as soon it happens.

    Processes for each snippet

    Writer: find sources, write, polish, SEO edit
    Content Editor: review, reject, tag

    Processes to set up a series

    Seo Editor: research keywords, title the series, communicate series’ seo strategy
    Writer: pitch new series or choose from provided content briefs
    General editor: approve pitch or write content brief


    An article, by Kontent’s standards, is probably the first thing you think of when you think of a blog post. It’s a long-form, well-thought-out, researched piece of content usually with at least 300 words. Typically, 3-5 articles is the goal for each day. Some ideas for possible sub-categories names are: thought pieces, long-form, comparison reviews, resources, etc. For reviews, do them first as a series of posts, then you can combine reviews for a certain product together later, or just group them together by a special tag.


    Digests are for those who have limited time, but who want to seem “informed”. Posted 1-5 times a week, they are usually at least 100 words long. It could be a summary, word of the day, or a collection of the most popular memes that keep you up-to-date without wasting your time. Other things you could call them: digests of memes, social, external content, brain-builders, word of the days, etc.


    These are basically articles, but ones that you want to come back to and refer to, like recipes and how-to’s. These are usually at least 300 words, written when needed, and kept readily available. Grouped by tags for now, but eventually by custom taxonomies. Some possible alternate sub-category names are: how-to’s, recipes, guides, etc.


    Series are exactly what they sound like. Like a TV series or an online course, this is a series of posts. Posts in this category have a title, description, and images that are related to the series as a whole. They will have links to individual posts or to seasons that link to posts as appropriate. Some examples of alternate sub-category names: stories, “TV” series, courses(LMS), podcasts, etc.


    I’m sure you know what a forum is, so we’ll get right into the details. Only writers or editors can start a topic, and each question is well thought out to guide the conversation. You can elevate comments/replies to post level as appropriate. A key feature of Kontent forums is that insightful replies will be added to the end of the post body as quotes. We may add software to make this easier eventually. Alternate sub-category names: conversation starters, forum, your thoughts, etc.


    Media is images, videos, podcasts, and other such things. It typically has an excerpt, transcript, or other text versions of the content. Some possible sub-category names: web stories, videos, photos, memes, podcasts, etc.

    Technical notes:

    Each site should only have these seven categories as top-level categories but may have as many sub-categories under each category as needed. Do not put posts directly under a category that has sub-categories. Consider creating a sub-category with the same name if needed to keep all posts in leaf nodes. Assign posts to any number of tags, one and only one category.

    Interested in our unique way of categorizing content? Join our team and experience it firsthand!

  • Content Process

    In order to set up good content, it is useful for each person to have a specific role that they specialize in. This way, each person will know exactly what to do.

    We listed each step of creating an article below. If you are interested in any of these roles, visit our Sign up page.

    Keyword research

    Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines.


    Comes up with the initial ideas for what to write so that the writers will have something to write about.


    A researcher finds and gathers quotes from articles and websites related to the ideas that the content ideas team selected.


    Writers take the research and the initial content idea and write an article about it.


    Comes up with a title that is attractive and to the point for the article that the writers wrote.

    Alternate titles writing

    Creates alternate titles for the posts that may attract more viewers than the original title. We will use these extra titles in places linking to the article.


    Excerpts contain one or more text segments from an indexed document. The segments generally include occurrences of the searched terms. The purpose of the excerpt is to provide key pieces of the document, and therefore, help you identify if the document contains the information you are looking for.

    Image selection

    Image selectors select the images that are to go on the post and add them accordingly.

    Tagging and categorizing

    The people who tag and categorize will create/edit tags and categories in order to keep our website properly sorted and easy to use.


    Make sure that the content is written in a way that will get a good SEO rating. Without a good SEO rating, the post is useless.


    A meta description is an HTML attribute on a web page that explains what the page is about. In other words, the meta description describes the page. You can see the meta description HTML code if you look at a website’s source code, but don’t let it intimidate you.

    Grammatical edit

    Grammatical editors will proofread the text and correct spelling, grammar, and punctuation errors, verify factual correctness of the information (such as dates and statistics), check text for style, readability, and adherence to editorial policies, and Arrange page layouts of photos, articles, and advertisements.


    Reviewers are responsible for knowing everything that needs to be done before the blog post is posted, and either approve or reject it. If approved, you will pass it off to the publishers. Otherwise, you need to add a description of why you rejected it.

    Scouting to find writers

    Finding people that are willing and able to write for Kontent. To do this, you will need to get their contact info and send it to the HR department.

  • Support Roles

    We are looking for junior or entry-level positions, but a lot of experience isn’t really necessary. If you are interested and willing to learn a lot about this topic, this is a great opportunity to get paid while learning. We expect you to find resources online or find an expert to help you learn the role. Furthermore, we’ll pay your expert and for your training.

    Setting up analytics

    Most analytics teams will focus on three things. Firstly, building big data collection and analytics capabilities to uncover customer, product, and operational insights. Secondly, analyzing data sources and proposing solutions to strategic planning problems on a one-time or periodic basis. Thirdly, providing data-driven decision support.

    How to set up analytics


    A web designer is responsible for creating the design and layout of a website or web pages. Moreover, it can mean working on a brand new website or updating an already existing site.

    Ad management

    Advertising managers are in charge of planning and directing the advertising campaigns for companies. Their main goal is to promote interest in a product or service.


    SEO Specialists test, analyze, and change a website to optimize it for search engines. This will make the site rank higher in the search results on major search engines such as Google and Bing.


    Accounting plays a vital role in running a business. Moreover, it will help you track income and expenditures, and ensure statutory compliance. It will also provide investors, management, and government with quantitative financial information that helps make business decisions.

    Legal – help setting up a public benefit corporation

    Under the guidance of law professionals, legal assistants assist in the delivery of legal services in the areas of litigation, advisory services, commercial, and real estate transactions by performing a variety of tasks. These tasks include locating and compiling information, drafting, preparing, and proofreading legal and administrative documents, filing court documents, as well as applying various practices and procedures related to the field of law. Legal assistants also perform administrative tasks, such as maintaining and organizing files, responding to client inquiries and conducting follow-up, organizing meetings, and other general administrative duties.

    A public benefit corporation created by a government generally provides free or subsidized services or benefits for the public.


    An HR department maximizes employee productivity and protects the company from any issues that may arise within the workforce. The HR department must manage compensation and benefits, hiring, firing, and keeping up to date with any laws that may affect the company and its employees.


    A leadership role is one where you are in charge of a team or entire organization. You have the ability to influence others and guide your team in a shared strategy. You’re also responsible for building and maintaining employee morale, helping employees reach their full potential, and inspiring employee loyalty.


    Role-based training provides employees with the tools and resources they need to do their job accurately.

    Role-applicable training can optimize an employee’s skill set and set them up for long-term success in their role.

    System administration

    Sysadmins are responsible for managing, troubleshooting, licensing, and updating hardware and software assets. They ensure that appropriate measures are followed in response to unforeseen issues such as IT downtime or zero-day exploits.


    A Recruiter is a professional responsible for finding potential employees for the company they are employed by. Recruiters source and reach out to people with talent and ensure that they will fit well in the company.


    A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns.


    Plan, direct, or coordinate advertising policies and programs to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

  • AI Tools for WordPress

    Creating, maintaining, and regularly posting new content on a website can be a lot of work for you and your team, and it can be overwhelming at times, and way more than you can keep up with. Thankfully, AI can fill the gap you are struggling to fill. Not only that, it can do it at a much lower price and in less time than any human could. Here is a list of AI tools for WordPress that may help you.

    MyCurator Content Creation

    Don’t have time to create new content? Maybe Content Curation can help you. Content Curation is the act of discovering, gathering, and presenting digital content that surrounds a specific subject matter. Content curation is now becoming a marketing staple for many companies with a successful online presence. But this still takes time, right? That’s where AI tools like MyCurator come in.

    MyCurator is an inexpensive cloud-based and AI-driven content curation tool. It has a free individual plan and 30-day trials for the Pro and Business plans. Check out their pricing here. MyCurator uses a Machine Learning Relevance engine to identify the best content from the web, leaving out the junk.

    Their Machine Learning Relevance engine lets you train MyCurator with a simple up or down vote on an article. After just a few articles MyCurator will classify the good articles – weeding out 90% or more of the junk and spam articles, saving a huge amount of time.

    With one click curate the article into your WordPress Editor with an excerpt, image, and attribution ready to go. Just add a paragraph to tell your readers about the article and you’ve created content for your site!

    Once My Curator gets sufficient information, it can automatically curate articles in your WordPress editor with excerpts, images, and attributions.

    It simply creates curated content for any topic you select and gradually improves the result by learning from what you add or vote on. Learn more about MyCurator here.


    MyCurator has a free individual plan as well as two paid verses for as little as $15/month

    Quttera Web Malware Scanner (Free)

    Quttera Web Malware Scanner is a free security plugin that scans your website for malware, trojan, virus, spyware, and anything that can harm your site.

    This plugin uses Artificial intelligence and cloud technology to do all of these tasks. The AI gives it the ability to not only identify known threats but also recognize yet unknown ones.

    However, this is just a scanning tool and cannot protect your website from getting affected. For complete security, you may need to follow other security measures.


    Quttera is 100% free.


    Watsonfinds is a relatively new AI-driven plugin designed to help you communicate what you intend, and encourage your readers towards your objective. The plugin predicts the emotion of your readers while reading your content. Watsonfinds is currently free, but they are working on a paid version that includes new features and advanced insights.

    The plugin analyzer analyzes posts, pages, product descriptions, and comments of your WordPress and gives insights into 5 different emotions. The objective of these insights is to encourage you to write better content.

    Every time you analyze your content, the plugin will display a popup showing the insights divided into 5 different emotions: Joy, Sadness, Anger, Disgust, and Fear. Bringing to light the intensity score of each emotion in percentages.

    You can use these insights to modify and improve every word until you get the content that will convey your intended message and inspire the reader to meet your objective.

    There is a timeline to help you review and keep track of all your progress. Watsonfinds uses the IBM Watson technology to provide the power of Artificial intelligence in your content. You can find more information here.


    Watsonfinds is 100% free.

    Surfer SEO

    Surfer SEO is designed to help you create high-ranking content on Google. It has tons of free learning resources to help you create content with good SEO, and several other free resources, including an AI outline generator and keyword surfer. Many more features are opened up with the paid version, starting at $50/month.

    Here are some of the main features of a paid plan on Surfer SEO that make it a compelling AI tool that can greatly improve your content writing process. 

    • Content planner to generate content ideas and an overall content strategy with Surfer’s algorithm for your blog or website
    • The only SEO tool that integrates well with AI writer (Jasper) to create SEO friendly content
    • Integrates with other content writing and publishing tools such as Google Docs and WordPress
    • Get content guidelines and suggestions to increase your rankings for existing content
    • Audit of your pages based on content gaps and the niche with actionable suggestions


    Surfer SEO comes with 3 plans starting at $49/month paid annually.

    If after using Surfer for 7 days you’re not satisfied, simply contact our support team via chat or email, and we’ll process your refund request. No questions asked! If 7 days isn’t enough time to get to know Surfer, you can extend the money-back guarantee to 30 days by sharing your feedback with us on how we can make Surfer even better!

    Surfer SEO


    Jasper is Artificial Intelligence trained to write original, creative content. Here are some of the outstanding features of Jasper AI that make it a leading AI content writing tool. 

    • Over 50+ copywriting templates to generate short-form copy in different styles and formats 
    • Different tones of voices to create educated, funny, iconic, or professional content
    • Prompts and guides to help you guide the AI tool in the right direction
    • Use multiple copywriting skills and templates in a single long-form document
    • Multiple projects with options to organized projects in different folders
    • Enhance AI content with Surfer SEO integration to create SEO focused content
    • Write and translate in over 25+ different languages (Currently in beta and included with the plans)


    Jasper comes with 2 plans starting at $30/month. It also comes with a free trial giving you 10,000 words, which expires 5 days after your free trial starts.

    WordLift (Starting at $55/month)

    WordLift is a unique plugin that uses its knowledge graph to help you write better content with improved SEO. It has a 14-day free trial, then it is $55/month for the starter plan.

    WordLift connects to your existing website, reads your content, finds entities in it (like places and people), and creates a representation of your content search engines will love.

    Like a content writer and editor, it adds trustworthy facts, images, and helpful links to your content using data harvested from around the web.

    As the content in your website grows, the plugin gets smarter and you get better content recommendations.


    WordLift comes with 3 plans starting at €49/month (Approximately $54/month).

    All of our subscriptions come with a 14-day free trial. If after two weeks you are not happy with WordLift, contact us and we will unplug your subscription, no questions asked. In addition, with the purchase of our 6-month or 12-month packages, we offer free additional months.


    18 AI Writers

    Maybe neither MyCurator nor Jasper is the right fit for you, but you still don’t have time to be creating content yourself? Don’t give up on AI content yet. There are plenty of other AI writers out there. Check out these 18 great AI Writers.